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Course Syllabus

Curriculum: What We Will Cover

Step One: Moving from "Pre-Conception" to "Conception"

  • Discover what you’re good at – what are your core skills?

  • Discover what you’re passionate about – what motivates you even when things get tough?

  • Discover your niche – to whom can you market a product or service based on your core skills and passions?

  • Discover your business "seed" – what kinds of products or services can you offer that target market?

Step Two: Embracing Conception

  • Creating your product or service "skeleton" -- what is your basic product or service idea?

  • Developing your action plan – what steps will you need to take to move you from the basic idea to the launch of your product or service?

Step Three: Moving from "Conception" Into "Gestation & Development"

  • Develop your Product Line Plan

  • Develop your Business & Marketing Plan

  • Start developing!

Goals: What You Will Accomplish

Step One: Moving from "Pre-Conception" to "Conception"

  • A list of at least three core skills and passions

  • A list of one to three clearly defined niches that you can serve

  • A concept for your first product line

Step Two: Embracing Conception

  • A strong outline for what kind of products and services will comprise your first product line

  • A clear vision statement of what you want your business to look like when your first product line is fully developed and in place

  • A clear mission statement to guide you as you build your business

  • A one to two page Action Plan of the steps you need to take to realize your vision

Step Three: Moving from "Conception" Into "Gestation & Development"

  • A document clearly defining your product line

  • A one- to three-page business and marketing plan to build your business

  • A basic understanding of the techniques you'll need to master to make your vision reality

General Schedule

Actual times and dates will be determined once the participants are assembled.

  • Weeks 1, 3, 5, 7, 9, 11 and 13 -- Group Call
  • Weeks, 2, 4, 6, 8, 10 and 12 -- Home Study with one-on-one guidance via private message board and/or live chat
© 2008 Carma Spence-Pothitt & The Product Midwife